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Since 1997
One Lakh Students Trained
5 Branches
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WhatsApp your nearest Branch
Chat with GTB Nagar : 8287299204
Chat with Pitampura : 8287299204
Chat with Laxmi Nagar : 8287299204
Chat with Rajouri Garden : 9810735296
Chat with South Extension : 9810735296

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GTB Nagar : 9540127676
Pitampura : 9540127373
Laxmi Nagar : 9540127878
Rajouri Garden : 9810735296
South Extension : 9810735296

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Digital Marketing Course

Best Digital Marketing Institute

Learn digital marketing essentials and strategies to boost your online presence and career

Since 1997

Oxford Software Institute has 6 Computer Institutes in Delhi

5 Branches

Affordable Fee

Oxford Software Institute has trained more than one lakh students

1,00,000+ Students Trained

Course Highlights

Google Social Media SEO E mail Blogs

Duration and Fee

3 Months | Affordable

4.3

Best Digital Marketing course institute in Delhi

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Digital Marketing Course

Our Digital Marketing course covers essential SEO, social media, Google, and content marketing strategies. It prepares you for a dynamic career in a rapidly growing field, offering opportunities in various industries. Benefits include increased employability, earning potential, and the skills to drive online business growth. Oxford Software Institute provides the best Digital Marketing classes. Since 1997, we have educated over 100,000 students and are recognised as an NSDC Grade A training partner. Join us to become a proficient digital marketer and boost your career prospects.

Digital Marketing Course Contents

Introduction

Introduction to Digital Marketing
Digital Marketing Opportunities
Key Characteristics of DM
Developing a Digital Marketing Strategy

Marketing & Branding

Marketing Terms
What is branding
Basics of Digital Marketing
Online Marketing Channels
Elements of Digital Marketing

Website Planning

Fundamentals of Effective Web Design
Layout Design as per requirements
Content Strategy and Planning
Choosing the Right Domain Name
Keyword Research and Planning

SEO Part I : On-page

Understanding SEO and Its Importance
How Search Engines Function
Keyword Research Techniques
Optimizing Site Structure and Keywords
Enhancing Content for SEO

SEO Part II : On-page Techniques

Advanced Content Optimization Strategies
Targeting the Right Audience
Meta Tags and Title Optimization
Utilizing Webmaster Tools Effectively
Creating and Managing Sitemaps

SEO Part III : Off-page

Link Building Concepts and Techniques
Strategies for Blogs and Images
Improving Website Ranking and DA
Developing Backlink Strategies

SEO Part IV: Local SEO

Optimizing for Local Search
Setting Up Google Business Pages
Tools for Monitoring SEO Performance

Content Marketing

Introduction of Content Marketing
Crafting a Content Marketing Strategy
Exploring Different Types of Content
Keyword for Content Marketing
Leveraging Influencer Marketing

Performance Marketing

Fundamentals of Lead Generation
Designing Landing Pages
Lead Quality Assessment
Overview of Paid Media Channels

Google AdWords - I

Navigating Google AdWords
Campaigns, Ad Groups, Ads, Keywords
Different Campaign Types
AdWords Algorithms

Google AdWords - II

AdWords Ranking Quality Scores
Click-Through Rate (CTR) and Bidding
Campaign Level Settings
Search Campaign Insights

Google AdWords - III

Advanced Bidding Strategies
Location Targeting
Utilizing Ad Extensions
Keyword Planner Tool
Implementing Conversion Tracking

Google Display & Video

Strategies for Display and Video Ads
Performance Max Campaigns
Effective Remarketing
Targeting Specific Audiences

Google Analytics

Integration of Analytics Tracking Code
Analysing Bounce and Exit Rates
Traffic Source and Funnel Analysis
Reporting with Google Analytics

Facebook and Instagram

Setting Up Social Media Profiles
Content for Facebook and Instagram
Advanced Advertising Policies
Ad Campaign Management
Insights into Targeting Options

Email Marketing

Essentials of Email Marketing
Techniques for Creative Email Composition
Managing Bulk Email Campaigns

Other Tools

Introduction to AI Tools in DM
Overview of Affiliate Marketing
New Online Tools and Technologies
Twitter (X Platform) and LinkedIn

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